Monday, May 26, 2008

Expect More

All of the Isaac Mizrahi sunglasses at Target have a sticker that reads "Maximum UV Protection" while all of the other sunglasses in the store say either 99% or 100% protection. To me, saying maximum instead of 100% seems like a sneaky way of pretending to be 100% while being something slightly less.

I decided to check this reasoning with the sales clerk.

"Maximum is like, um, it's like somewhere in the middle. It means like 50%. Yeah. It's 50%."

Huh.

Not the answer I had expected, but enough for me to decide to put that pair back on the rack.

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